– this is a term that has no medical or industry-standard definition. Cosmetic companies are not required to meet any regulations or do any testing to validate this claim, and so it has become virtually meaningless. The Jouvé products were rigorously tested for skin irritation and sensitization, and were dermatologist tested to assure that they are safe for all skin types, but the term “hypoallergenic” is not used for these products.
Natural – the only thing that the term “natural” means is that the ingredient was produced from a living organism – that is, found in nature. It is important to remember, however, that “natural” does not equate with “good”. There are a host of toxic, harmful ingredients that are natural in origin – substances that should never be used in consumer products. Formaldehyde, arsenic, lead, botulinum toxin, anthrax, ricin and snake venom are all natural substances. As with some other claims, there are no industry standards or regulations for the term “natural”, and there are a number of products on the market using the term “natural” that contain potentially toxic ingredients.
Organic – there is a pervasive misconception that all synthetic ingredients are automatically bad and that all organic ingredients are automatically good. As with the above terms, “organic” still has no industry standard, with differing definitions applied globally, and is one of the most misused terms in the cosmetic industry. We applaud the production of plant-based ingredients that are cultivated without the use of chemicals, irradiation or pesticides. However, there is nothing inherent about organic ingredients that reflects the quality of a cosmetic product.
Chemical-Free – I understand that this usually means “free of harmful chemicals”, but that’s not usually how it is positioned. Simply put, there is no such thing as a chemical free cosmetic. This would actually defy the laws of chemistry. In reality, seeing this claim just means that the marketing department of a cosmetic company doesn’t understand basic science. Basically anything one can taste, smell or hold is made up of chemicals. Every single cosmetic product ever created contains chemicals. The bottles and jars they come in contain chemicals. The packaging they’re shipped in contain chemicals. Every single one of us are made up entirely of chemicals.